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Planning a Website

Posted by mandy on December 5th, 2010

There are many factors that go into the successful planning of a website. Sure it’s important to hire a good designer and assign the right employees to work on the project, but that’s just the beginning of the process. Businesses need to take care to consider other important factors when designing a new site.

It is key to decide on the overall purpose of the site even before forming the web development team. This is because purpose dictates functionality. A web designer that specializes in aesthetically pleasing content sites will be useless for a product-driving shopping site. Companies need to decide if the site is primarily to entice and inform consumers or to generate actual sales and leads. In some cases the site may be a teaser for a future event, product, or service and, in that case, will have completely different design needs.

The next important factor in designing a site is conducting appropriate User Research . Knowing what consumers are looking for from the company and how they are most likely to interact with the site can mean the difference between a site that seems intuitive and enjoyable and one that frustrates and turns off customers.

Once a company knows what they want to say and what customers want from a site, it’s time to actually plan out the site. This involves creating a wireframe of the site’s structure and designing the overall look and feel of the site. These may evolve over time, but will become the backbone around which the rest of the site is created.

Social Bookmarking has Many Uses

Posted by mandy on October 14th, 2010

Over the last few years social bookmark sites have exploded all over the internet. The idea of having a centralized place to save website bookmarks seemed to make sense all on its own. Adding the ability to share bookmarks with others is what made it the phenomenon it is today.

Originally people saved bookmarks on their web browser . Their favorite webpages and later images, podcasts and videos, were marked so they could be visited again and again without having to remember exact URLs. Eventually people realized that they were storing bookmarks on different computers and different browsers on the same computer. Remote sites that allowed users to store all their bookmarks in one place solved that problem. Bookmarks were now available no matter computer or browser a person used.

With the advent of social bookmarking came the ability to share bookmarks with others. This meant that individuals could tell friends and even strangers to check out this page or that video. Digg and similiar sites became about voting where the pages with the most URLs got even more exposure. More importantly, bookmarks are saved with tags so that anyone with an interest in a subject can easily find other webpages with the same tag without leaving the bookmark site to go out to a search engine. And by combining those two features, tags and voting, users can quickly find not just pages about a specific subject, but identify the pages that other users found most useful and interesting.

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