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Sightseeing in Oahu

Posted by mandy on May 21st, 2011

Hawaii is so much more than just pristine beaches and stunning ocean. Anyone heading to Oahu need only look at the list of attractions on a Go Oahu Card to see that they can have an action packed vacation with or without the beach.

Oahu is a great place for scenery. There are numerous scenic drives that take in Diamond Head, Punchbowl Crater, and Mount Tantalus amongst other sights. These can be self tours or visitors can participate in an organized group tour. Between jungles, volcanoes, and ocean views there is lots to see.

Families will be drawn to historic and fun activities. The Honolulu Zoo and the surrounding Kapiolani Park are a great place to spend a day. They can also take in the Waikiki Aquarium or the Bishops Museum, which is the State’s Museum of Natural and Cultural History. The Pearl Harbor monuments and historic sites are also a must see for the historically-minded.

Other Oahu attractions include the Iolani Palace, the Dole Plantation and the famous statues of King Kamehameha . Visitors can tour volcanoes, go hiking, attend a luau, or take a walking tour of historic Honolulu. There are opportunities for biking, hiking, surfing, swimming, and scuba diving as well as rock climbing, sailing, fishing, and more exotic pursuits like paragliding or parasailing for the truly adventurous.

What You Need to Know About Web Marketing

Posted by mandy on May 6th, 2011

The economy may be picking up, but many people are questioning the old notion of job stability. Like them, you may have decided to go out on your own. Maybe you’re looking for consulting work or you have a great idea for a new service or product. In any of these cases, you need to realize from the start the important of web marketing for your new business.

People are turning to the internet for information, and that includes using it to find products, services, and businesses. If you’re not on the web, you might as well not exist to those who rely on web reviews, social media recommendations, and search engines to locate businesses.

Luckily, web marketing is much more cost efficient than traditional forms of marketing. Companies offering website marketing services will be able to quantify for you exactly how many sales or leads you get from each form of marketing and advertising, which allows you to make informed decisions about future campaigns.

Another thing to realize is that marketing on the web is much more targeted than offline advertising. Instead of putting up a billboard that gets seen by thousands of drivers when only a handful of them are potential customers, you can carefully target your online ads to reach the exact demographic that is most likely to need your services. In addition, since you are targeting such a small group, you can tailor your marketing message to appeal directly to them, instead of attempting to generalize the language and images used.

Web marketing is going to be more complicated to understand and master, but once you do, you will likely find it is much more effective while being more cost efficient. Two things all new companies love to hear.

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